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In May 2012, Jawbone introduced Big Jambox, and in August 2012, custom color combinations for Jambox. 2012 to 2013 īy February 2012, Jawbone was valued at an estimated $1.5 billion.
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In December 2011, Jawbone teamed up with Snoop Dogg and Brazilian rapper Marcelo D2 on a single titled “Obrigado, Brazil.” The video featured the Jambox.
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The guarantee, offered purchasers of UP full refunds for any reason, even if they wanted to keep their wristbands. FastCompany Design reported, “If UP works, it could augur a huge shift in the way we approach weight loss and staying healthy.” Jawbone halted production of the product a month later in response to widespread customer claims of issues with charging, syncing, and in some cases, product failure. Highly anticipated by Jawbone fans and the media, the UP lifestyle tracker and app system launched in November 2011. The UP wristband and accompanying app was first announced at the TED conference in Scotland in July 2011. Īlso in 2011, Jawbone announced (and then paused production) of its lifestyle tracking system, UP by Jawbone.
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That year Jawbone launched LiveAudio for Jambox, a free update to recreate the effects of live music.
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The company also announced its Companion for Android app, which allows Android mobile phone users to view their headset's remaining battery life on their phone, hear calendar alerts, and dial into conference calls. Later that year, Jawbone unveiled a new Bluetooth headset concept, Icon HD + The Nerd. In January 2011, the company released its fifth Bluetooth headset, Jawbone Era, and dropped the name Aliph to officially adopt its “Jawbone” moniker. Throughout 2011, Jawbone closed three different rounds of funding – first securing a $49 million investment from venture capital firm Andreessen Horowitz in March, then $70 million from a group of investors advised by JP Morgan Asset Management, and finally closing out the year with an announcement of $40 million combined from Deutsche Telekom, Kleiner Perkins Caufield & Byers, private investor Yuri Milner, and investors advised by JP Morgan Asset Management. In December 2010, the Jawbone was named a design of the decade from the Industrial Designers Society of America. In 2010, Aliph released its first non-headset product, Jambox: a wireless, Bluetooth speaker and speakerphone The partnership included an exclusive Jawbone Icon for Cisco Bluetooth headset.
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The company announced collaboration with Cisco Systems to use its software and devices with Cisco's IP phones. In January 2010, Aliph announced the Jawbone Icon, and software for users to customize their Jawbone device with free applications and updates. In April 2009, Aliph announced a third edition of its Bluetooth headset, Jawbone Prime.
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Aliph promoted New Jawbone by offering a $20 discount to drivers who had been cited for using mobile phones while driving after the state of California passed legislation to ban the use of handheld phones for drivers. New Jawbone became available for sale at the Apple Store in summer 2008. Īliph announced another Bluetooth headset in May 2008.
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Expansion (2008 to 2010) Īt the beginning of 2008, Aliph received another major investment of $30 million from Sequoia Capital. In July 2007, Khosla Ventures made a $5 million investment in the company.
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In January 2007, Aliph revealed its wireless Jawbone headset at the Consumer Electronics Show. The company's earliest venture capital investor was the Mayfield Fund, which invested $0.8 million in December 2006. In 2006, Aliph released a YouTube demonstration of a wireless version of its Jawbone headset and announced that Yves Béhar would be hired as vice president and creative director. Īfter undisclosed seed funding, about $1.5 million was raised in June 2002. The pair began to develop a mobile phone headset designed to suppress background noise. military's research arm, to research ways for combat soldiers to communicate with each other in difficult conditions. In 2002, Aliph won a contract with DARPA, the U.S. According to later legal documents, the company was originally called AliphCom and formed in March 1998 during the dot-com bubble.